CONTACT
Smarter Tools. Sharper Insight. Faster Growth.
We help businesses work smarter by transforming messy spreadsheets, siloed data, and inefficient processes into streamlined, intelligent systems. Our blend of technical expertise and commercial acumen delivers solutions that actually move the needle.
We offer a powerful range of services.

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Excel/VBA Streamlining & Automation

We transform clunky spreadsheets into fast, automated tools —
eliminating errors, manual work, and wasted hours.

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Dashboards & Analytics (Excel, Power BI, Python)

We build dynamic dashboards that provide a real-time pulse on your business,
bringing together key KPIs and trends using tools like Excel, Power BI, and Python.

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Python-Powered Data Analytics

From customer trends to inventory optimization, we dig into your data
and reveal the insights hiding within — giving you clarity and control.

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Financial & Commercial Modelling

We help you make smarter strategic decisions with models tailored to your business: forecast scenarios, profitability deep-dives, cost drivers, pricing simulations, and more.

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Business Process Enhancement

We map, evaluate, and optimise your core business processes
— creating scalable systems and reducing operational friction.

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AI Strategy & Tool Integration

We help you establish an AI foundation ("data rails") and advise on practical
AI tools that save time, enhance decision-making, and future-proof your workflows.

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Blockchain & Crypto Strategy (incl. Bitcoin & Cardano)

We demystify crypto for businesses. Whether you're exploring blockchain use cases, holding digital assets, or building long-term strategy, we guide you responsibly.

Services
Smarter Tools. Sharper Insight. Faster Growth.

We help businesses work smarter by transforming messy spreadsheets, siloed data, and inefficient processes into streamlined, intelligent systems. Our blend of technical expertise and commercial acumen delivers solutions that actually move the needle. We offer a powerful range of services.

Fuego Icon

Excel/VBA Streamlining & Automation

We transform clunky spreadsheets into fast, automated tools —
eliminating errors, manual work, and wasted hours.

Fuego Icon

Dashboards & Analytics (Excel, Power BI, Python)

We build dynamic dashboards that provide a real-time pulse on your business, bringing together key KPIs and trends using tools like Excel, Power BI, and Python.

Fuego Icon

Python-Powered Data Analytics

From customer trends to inventory optimization, we dig into your data and reveal the insights hiding within — giving you clarity and control.

Fuego Icon

Financial & Commercial Modelling

We help you make smarter strategic decisions with models tailored to your business: forecast scenarios, profitability deep-dives, cost drivers, pricing simulations, and more.

Fuego Icon

Business Process Enhancement

We map, evaluate, and optimise your core business processes — creating scalable systems and reducing operational friction.

Fuego Icon

AI Strategy & Tool Integration

We help you establish an AI foundation ("data rails") and advise on practical AI tools that save time, enhance decision-making, and future-proof your workflows.

Fuego Icon

Blockchain & Crypto Strategy (incl. Bitcoin & Cardano)

We demystify crypto for businesses. Whether you're exploring blockchain use cases, holding digital assets, or building long-term strategy, we guide you responsibly.
FuegoIQ is a boutique consultancy founded with one mission:
to bring clarity, efficiency, and intelligence to everyday business operations.
We believe every company, no matter its size, should have access to the kinds of tools and insights once reserved for corporations. We bring that power to you. With a background in commercial leadership, data strategy, and financial analysis, FuegoIQ blends deep business understanding with hands-on technical expertise. Whether we’re streamlining Excel workflows, building Python analytics pipelines, or guiding your AI journey - we stay focused on one thing: evolving your business with smart, practical solutions.

Fuego Icon

We go beyond the surface

Our solutions combine deep business logic
with modern tools to deliver lasting impact.

Fuego Icon

Commercially intelligent

With years of financial and strategic experience,
we understand how business decisions work.

Fuego Icon

Technical meets practical

We don’t just “do dashboards”,
we build tools that solve real business problems.

Fuego Icon

A true partner

Whether you need a quick fix or a long-term strategy,
we work alongside you as part of your team.
We’re ideal forSMEs that want better visibility into performance, finance, and operations.

Business owners tired of inefficient spreadsheets and guesswork.

Finance and operations teams in need of reporting, forecasting, or automation help.

Accountants or consultants who need white-label technical firepower.

Forward-looking businesses exploring AI or blockchain strategy.

Whether you need a one-time fix or an ongoing partner,
FuegoIQ meets you where you are — and builds tools that take you further.

About
FuegoIQ is a boutique consultancy founded with one mission: to bring clarity, efficiency, and intelligence to everyday business operations.
We believe every company, no matter its size, should have access to the kinds of tools and insights once reserved for corporations. We bring that power to you. With a background in commercial leadership, data strategy, and financial analysis, FuegoIQ blends deep business understanding with hands-on technical expertise.
Whether we’re streamlining Excel workflows, building Python analytics pipelines, or guiding your AI journey - we stay focused on one thing: evolving your business with smart, practical solutions.

Fuego Icon

We go beyond the surface

Our solutions combine deep business logic
with modern tools to deliver lasting impact.

Fuego Icon

Commercially intelligent

With years of financial & strategic experience,
we understand how business decisions work.

Fuego Icon

Technical meets practical

We don’t just
“do dashboards”,
we build tools that solve real business problems.

Fuego Icon

A true partner

Whether you need a quick fix or a long-term strategy, we work alongside you as part of your team.
We’re ideal for SMEs that want better visibility into performance, finance, and operations.

Business owners tired of inefficient spreadsheets and guesswork.

Finance and operations teams in need of reporting, forecasting, or automation help.
Accountants or consultants who need white-label technical firepower.

Forward-looking businesses exploring AI or blockchain strategy.

Whether you need a one-time fix or an ongoing partner, FuegoIQ meets you where you are — and builds tools that take you further.
















Hi, I’m Will Norris, the founder of FuegoIQ
After 15 years leading commercial strategy, analytics, sales,
and financial model development at one of the world’s largest tech companies,
I decided to channel everything I’ve learned into helping businesses like yours
work smarter, faster, and more insightfully.

Over the years, I’ve worked with global teams, analysed billions in revenue, and built models and systems that shaped major business decisions — including creating a financial model still in use today that underpins billions in annual turnover.

But I’ve also seen how smaller businesses are often left behind —
stuck with outdated processes, siloed spreadsheets,
and limited visibility into what’s really driving performance.
FuegoIQ is my answer to that.
I bring a rare combination of commercial and financial acumen, hands-on technical capability (Excel, VBA, Python, Power BI), and a deep passion for simplifying complexity. Whether it’s automating a clunky reporting process or building a dashboard that finally gives clarity, I care most about making a meaningful impact.

My mission is simple: Help ambitious businesses unlock their potential through better tools, smarter data, and sharper decision-making.

If you're wrestling with inefficient systems, unclear metrics, or want to explore AI and automation without the noise — I’d love to help.

Let’s build something better.
Hi, I'm Will Norris, founder of FuegoIQ
After 15 years leading commercial strategy, analytics, sales, and financial model development at one of the world’s largest tech companies, I decided to channel everything I’ve learned into helping businesses like yours work smarter, faster, and more insightfully.
Over the years, I’ve worked with global teams, analysed billions in revenue, and built models and systems that shaped major business decisions — including creating a financial model still in use today that underpins billions in annual turnover.

But I’ve also seen how smaller businesses are often left behind —stuck with outdated processes, siloed spreadsheets, and limited visibility into what’s really driving performance.
FuegoIQ is my answer to that. I bring a rare combination of commercial and financial acumen, hands-on technical capability (Excel, VBA, Python, Power BI), and a deep passion for simplifying complexity. Whether it’s automating a clunky reporting process or building a dashboard that finally gives clarity, I care most about making a meaningful impact.
My mission is simple: Help ambitious businesses unlock their potential through better tools, smarter data, and sharper decision-making.

If you're wrestling with inefficient systems, unclear metrics, or want to explore AI and automation without the noise — I’d love to help.

Let’s build
something better.